Broken Links and Why They Hurt
A broken link sends users to a page that doesn't exist. It's a dead end that wastes their time and undermines trust. From an SEO perspective, broken links waste crawl budget and signal neglect. Internal broken links are entirely within your control and should be fixed immediately. External broken links happen when other sites change their URLs, which is why periodic link checking matters. A single broken link might seem minor, but a site with dozens of them looks abandoned.